The NBRH (Neighbourhood)

Making social exercise affordable, accessible & more organised.

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The Problem

Finding a session shouldn't feel like detective work

Finding a drop-in football game or yoga class in London means scrolling through dead Facebook groups, checking multiple WhatsApp chats, and piecing together information that's often wrong. There's no central place to go. Organisers face the same fragmentation: juggling bookings through messages, getting zero support, and dealing with platforms that charge fees eating into tight margins. The infrastructure for social sports and exercise classes is scattered and outdated. There should be one obvious place everyone goes. Right now, there isn't.

The Solution

One place for all your social exercise needs.

For users, it makes discovering social exercise quicker by curating all the information you need around multiple activities into one place, saving you time. The NBRH makes it easier by empowering users with tools, giving you more control over your search. And finally, it aims to make booking these sessions cheaper by implementing low, customer-friendly booking fees. Where we can offer subsidised or free sessions, we will.

For clubs, the NBRH makes growing & managing a club quicker by providing tools and services that reduce admin, outreach, management or research. We make this process easier by consolidating data, booking, management and outreach all in one place, creating an ecosystem clubs can grow in. Finally, we offer our tools and services at affordable prices, so that we aren't eating into the already small margins clubs work with.

Why Now

The demand exists but change is very slow

Social fitness is booming. But it's held together with WhatsApp links and free labour.

Behaviour Has Shifted

Post-pandemic, people want flexible, social, local activity. With younger generations drinking less and being more active, the future of exercise looks bright.

Source

Sport England: Record numbers playing sport and taking part in physical activity

There is more demand for better digital infrastructure

Industry analysis shows that poor digital experience, limited flexibility, and weak communication tools are major reasons clients churn, highlighting demand for better, more supportive platforms.

Source

Fitness Business Asia: Studios are leaving ClassPass and they're not going back

This is a £5 Billion opportunity

The data points to clear growth in the health, fitness and broader exercise market in the UK, and by extension it suggests rising interest in social exercise too.

Source

Health Club Management: UK Health and Fitness Market report reveals exponential growth

A gap that's not being addressed fully

Surveys show many young people are motivated to be active but cannot find accessible, suitable local opportunities, suggesting a gap in how people discover and access sports and activity options.

Source

Sport and Recreation Alliance: Survey reveals inspired generation facing barriers

There are platforms out there, but nothing that innovates the space. The opportunity is building something as obvious as Spotify — a platform so straightforward anything else feels backward.

Who It's For

People who are tired of accepting less

Users

  • Users new to a city and looking for regular sports and classes
  • 20 - 35 year olds that enjoy one sport
  • Recent university graduates
  • Students
  • Parents looking for activities for their kids
  • Users that love flexibility and want to try something new
  • Users that want to play competitively

Organisers

  • Club leaders that run clubs in their free time
  • University club captains/presidents
  • Team coaches
  • Users that want to set up private runs
How It Works

Cutting out the ambiguity

Search

Filter by activity, location, day, time, or vibe. Find the Tuesday night session that actually fits your life.

Book

Reserve your spot in seconds. Payment sorted. Confirmation instant. No texting strangers to ask if there's space.

Turn up

Show up. Play. Meet people. Feel better. That's it.

Return

Come back next week. Or try something new. Either way, you're not scrolling through dead WhatsApp groups again.

Our Goals

What success looks like

Clear outcomes & moving the culture forward.

Making social exercise more affordable

Reducing the average amount spent by users when booking their weekly activities

Making social exercise more accessible

Getting more users attending sessions & ensuring they return consistently

Making social exercise more organised

Improving the satisfaction scores of clubs and sessions, ensuring the end product is better overall

How It Makes Money

Fair fees. We treat clubs like partners.

Short Term

Transaction Fees

In due course, we will introduce small booking fees on event purchases. We will ensure these fees are customer-friendly and will only be implemented when we can prove demand.

Short Term

Organiser Services

Bespoke support offered to clubs to foster growth. Including improving marketing, session improvement plans and creating new monetisation channels. These will initially be offered for free to clubs that are first to join, and will then be monetised when we can prove demand.

Medium Term

Subscriptions

We will offer an affordable membership for users & clubs in order to improve their discovery and growth goals respectively. If users wish to gain access to new sessions first, remove the transaction fee and receive other exclusive perks, they can sign up for a monthly subscription. For clubs, they can gain additional growth support, data insights, greater outreach power & prime promotional space on our platform.

Medium Term

Merch & Collabs

Although we have merchandise available now, we plan to push merchandise further. We also intend to work with clubs to collaborate and sell club-branded NBRH items.

Long Term

Partnerships

Once we have scale, we will be open to working with businesses and brand sponsors on the NBRH. Working with partners that believe in our vision, in return for promotion within our community.

Revenue follows value. When sessions fill, when organisers grow, when users return, then we make money.

Why We Win

We Focus On Culture & Community

We're built for repeat bookings. As we grow, network effects compound locally: more sessions attract more users, filling more sessions, attracting more organisers. Local density becomes a moat.

Here is what makes us different from other platforms:

About the Founder

Built by someone who understands

  • 20 years of sporting experience. Across basketball & rugby. Including playing & officiating.
  • Level 2 qualified basketball coach for 8 years. Coaching at the University of Leicester & coaching Queen Mary Women's Basketball to a league title.
  • Worked with sports organisations such as BUCS & Leicester Riders.
  • University club captain & sports officer of the University of Leicester Students Union, working alongside senior executive staff of the University.
  • Professional digital marketer with 10 years of experience with B2B organisations across various industries (consultation, charity, languages & social housing).
  • Avid sports fan with a deep interest in basketball, football, rugby, tennis, Formula 1 & American football.
How We'll Use Funding

Turning traction into proof

Funding accelerates what works. Subsidised first sessions for newcomers. Micro-influencers embedded in London exercise communities. Targeted borough ads.

Every pound makes NBRH the obvious place for social exercise in London. Then the UK. Then beyond. But first: proof.

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See it in action

If you believe in our vision, we need your support

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